Every business tells a story.

It might begin as a sketch on a napkin. It could be passed down over generations, or purchased as a franchise. Regardless of how it starts, a small business embodies deeply held hopes and aspirations - it is the great purpose and extraordinary project of its owner.

Highs and lows, setbacks and disappointments, reversals and triumphs are part of the growth of the business. And when that business finally succeeds, it disproves the critics and the doubters.

What about a business that falls short of its owner's ideal? It's hard to give up on your dream. But something has to change if that business is to reach its potential. And you cannot change the business without changing what the owner believes to be possible.

This is what we do.

Small-business success does not depend upon fate, genetics, or working harder than everyone else. It is simply a matter of developing the confidence and certainty that you will achieve your biggest goals and dreams, and then applying the skills, strategies and support you need to bring that vision into reality.

Success is absolutely possible for any business. And when it happens, it's like a ripple in a pond. A small business that fulfills its potential is a dream come true, and that sense of victory becomes contagious. The cycle of value generated by the business positively affects the owner and his or her family, and that positive charge spreads to their neighbors, and then out into the community, into the surrounding city, the state, and the country beyond.

Multiply that a million times, and you've changed the world.

This is the story of OneCoach.

The Opportunity of Our Lifetime

A massive worldwide migration is under way. Energy, loyalty, market share and capital are all surging away from large corporations and gravitating toward small businesses and the entrepreneurs who create and run them. This tectonic shift in the global economy has already delivered a slow-rolling jolt to every one of us, and it is transforming how we live and work.

• Today, between 70,000 and 80,000 corporate employees are being laid off every month, about 30,000 more per month than just six years ago, reports the outplacement firm Challenger Gray & Christmas.
• Every day, 2,356 Americans decide to go into business for themselves, according to the U.S. Census Bureau.
• Today nearly 28 million Americans own businesses. Experts who track these trends expect that there will be more than 50 million small businesses in North America by 2012.
• At any one time there are approximately 10 million entrepreneurs involved in start-up ventures.

Every one of these millions of people wants a business that will enable them to fulfill their dreams. They all want a growing business that gives them:

• Potential for generating a substantial income
• The opportunity to spend more time with family
• Freedom to live the life they've always wanted

These are all powerful motivators, and the world today offers more opportunities than ever for small-business owners to thrive - if they can beat the odds. Because most of these businesses will not make it. In fact, within five years of startup, 95 percent of small businesses fail, according to the Small Business Administration.

It need not be this way. Given a little help with their mindset, skills and strategies, and provided with the support they need, many more small-business owners can create million-dollar and multimillion-dollar enterprises.

This is not too grand a dream.

The OneCoach Small-Business Growth System

Anyone who has succeeded in business knows that there are a series of predictable steps that lead to more clients, more revenues and more profit. OneCoach has identified those steps and created a business-growth system that makes it easy for any small-business owner to gain the skills, strategies and support they need to be successful in business.

The OneCoach business-growth system draws upon the expertise of OneCoach Founders Murray Smith and John Assaraf. Between them they have led 18 successful companies, and have already helped thousands of business owners around the world get from where they were to where they really want to be. In addition to a thorough understanding of the challenges facing small businesses, they share a passion for helping entrepreneurs.

Here is the essence of the OneCoach approach:

Step one is to achieve the right mindset for success.
OneCoach shows entrepreneurs how to actually recondition the brain for success, using a scientifically proven process called neural reconditioning, so that they focus on the things that are going to help them grow their business every day.

Step two is to attract more clients.
OneCoach has broken it down to a simple, (but not easy) system: Identify your ideal client; refine and present your Unique Selling Proposition; then follow the proper channels to get your marketing message in front of receptive prospects who want the goods or services that you deliver.

From this foundation, the small-business owner must follow the fundamentals, executing the right actions, in the right order, that will allow the business to grow and flourish.

OneCoach has assembled these essential components into a product called the Business Growth Network™ to give every business owner the best chances for success:

• knowledge resources
• interactive coaching
• online and real-world networking

These elements are provided in a customizable Business Growth Network™ package that meets each business owner's specific needs, making the OneCoach business-growth system essential to any business, in any location, in any situation.

And it really works. That's why OneCoach has built a growing world-wide community of like-minded entrepreneurs: thousands of growth-minded small-business owners in 33 countries, eager to share their best practices, to partner with others and to grow their networks. It's a fast-growing movement of smart, savvy people who are driven to learn more so they can earn more.

The OneCoach Franchising Opportunity

Given the demographics and the effectiveness of their business-growth system, the OneCoach Founders decided to make the Business Growth Network™ program more readily available to the millions of small-business owners who want and need a proven business-growth solution. Among the various distribution methods available, they chose the franchise model. This model allows for rapid expansion and the participation of partners who will be fully vested in the success of the enterprise.

The OneCoach franchising opportunity is for qualified sales professionals who are tired of making money for others, and are ready to operate their own rewarding business, using a proven, scalable model. There are several unique advantages to this opportunity:

• A proven business-growth system that can help any small-business owner succeed
• All the support franchisees need to thrive in their own protected territories
• A business that leverages the franchisee's skills, contacts and your passion for small business
• No inventory, low operating expenses, and a business-to-business service that's always in demand
• A distinctive brand that hits the sweet spot in the global economy
• An experienced executive management team with a fanatical focus on every franchisee's success
• The opportunity to create a substantial positive economic impact in the immediate community

Offering the proprietary Business Growth Network™ program, OneCoach franchisees work with small-business owners to help them first create the mindset for success, and then take the right business actions, in the right order, to achieve growth faster.

OneCoach has developed a two-tiered franchising structure. Regional Owners are master franchisees who are already selling local franchises in Michigan, Wisconsin, Ohio, Virginia, Missouri and Kansas. Master franchises are available in other states and in Canada. The company plans to expand internationally once its U.S. regions are awarded.

About OneCoach

OneCoach is the world's leading franchisor for small-business growth services. Our franchisees provide entrepreneurs with customized solutions they need to grow their small businesses, including interactive coaching, resources and networking. The OneCoach Process combines the latest scientific research with proven business-growth strategies to give every small-business owner the best chance for achieving success. Founded by John Assaraf and Murray Smith, OneCoach is based in San Diego and has franchise operations serving a growing number of members worldwide. For more information, visit www.OneCoach.com